Helpline as a concept is not new to India. Effective service with a smile to tide over an emergency – First Aid – is the concept. Generally, the Indian consumer is wary of hidden costs and unscrupulous attitudes of our brethren at times of emergency. At that time the car owner is ready to spend any amount to get moving. He stands in a position of getting blackmailed, illiteracy of car internal mechanisms and fear of exorbitant costs payable to tide over the situation has always dogged the minds of every consumer who has been told of this concept of emergency help lines.

Read More..